

Claiming it’s just marketing fluff is indicates you do not know what you’re talking about.
They published a research paper on it. You are free to publish your own paper disproving theirs.
At the moment, you sound like one of those “I did my own research” people except you didn’t even bother doing your own research.
Misconstruing how language works isn’t an argument for what an existing and established word means.
I’m sure that argument made you feel super clever but it’s nonsense.
I sourced by definition from authoritative sources. The fact that you didn’t even bother to verify that or provide an alternative authoritative definition tells me all I need to know about the value in further discussion with you.