The title is a bit of an exaggeration.
Why do corporations change shampoo and toothbrushes so often? I’ll go through 10 different shampoos and toothbrushes, then find ones I like. I’ll probably be able to purchase them again a few times before the ones I like are no longer available.
What are the forces driving manufacturer’s to change their basic wares so often? Besides Wall St. greed, that is?
This is way too true of way too many things.
How about sneakers? I need orthodontic sneakers so it’s not even a fashion thing. I finally found a pair that doesn’t make my feet hurt … you have a customer for life. Oops, those are no longer made
too many spoons disappeared, I want to buy more. Nope, that pattern was discontinued right after you bought the set.
Or even just packaging? I pve always bought this product and you have a customer op for life but I don’t see the product I npdont see it. There’s something of the same brand: Is it the same, or do I need to search for a new thing
For creating more bullshit.
These products are actually good, and cannot be improved anymore (or maybe only a tiny little bit).
But competition is tough, and so they feel the need for strong advertising.
Advertising departments cannot do anything but lie in such a situation: They create stories that tell of constant improvement. Revolutionary change even. Ongoing research. More blades on your razor every year, and always 10 times sharper than before. Your teeth 10 times better than last year, and therefore the toothpaste needs this new color.
Exxageration because when they promise so unbelievably much, then you are going to believe just a little of it - where the truth is: there is nothing.